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LifeSkills, Inc. Wins National Marketing Award for Adult Foster Care Social Media Campaign

BOWLING GREEN, KY [December 11, 2025]  — LifeSkills, Inc. is proud to announce that its Adult Foster Care (AFC) social media campaign has been named a national winner in the 2025 Aspect Marketing & Advertising Awards, a premier program recognizing excellence and innovation in healthcare marketing across the United States.

The campaign earned First Place in the Behavioral Health – Social Media Campaign (Provider) category. The Aspect Awards program, administered by WTWH Healthcare, celebrates exceptional creativity, strategic execution, and measurable impact across behavioral health, senior living, home health, home care, and skilled nursing sectors.

Running from November 2024 through August 2025, the LifeSkills AFC campaign identified an urgent gap in Adult Foster Care recruitment practices. While AFC offers deeply meaningful work that transforms both caregivers’ and clients’ lives, recruitment has historically relied heavily on word-of-mouth, limiting the pool of potential caregivers.

By combining strategic planning, outstanding creative execution, and a clear marketing plan, the LifeSkills campaign not only generated strong results but also elevated awareness of AFC as a vital and rewarding caregiving career.

winner

The campaign was developed and executed by CrowdSouth, with creative production support from Forerunner and close collaboration across LifeSkills internal departments.

Judges for the 2025 awards included ten marketing, advertising, and communications professionals from across the care continuum. Entries were evaluated on creativity, style, impact, quality, and achievement of goals.

To learn more about the 2025 Aspect Marketing & Advertising Awards, visit aspectawards.com.

About LifeSkills, Inc.
LifeSkills, Inc. is a behavioral health organization serving individuals and families across south-central Kentucky. Through a comprehensive range of services—including Adult Foster Care, mental health, addiction recovery, crisis care, and developmental services—LifeSkills is committed to supporting individuals to live more independent, meaningful lives.

Media Contact:
LifeSkills, Inc.
Joe Dan Beavers CPA, MHA – President/CEO
(270) 901-5239
jbeaver@lifeskills.com

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